"One day, you might look up and see me playing the game at 50. Don't laugh. Never say never, because limits, like fears, are often just an illusion."

-Michael Jordan

I love winning.

I’m obsessed with greatness.

I’m a product of 90’s sports culture. Michael Jordan was my idol (just ask anyone that knows me from back then). I wanted nothing more than to "Be Like Mike". The Chicago Bulls, the Dallas Cowboys, and Atlanta Braves were my teams.

Most people get bored with and despise dynasties…


Doesn't matter the team or the sport. Whether it's the Kobe, Shaq, and Phil Lakers. Brady and Belichick’s Patriots. Duncan and Popovich’s Spurs. Or the recent Golden State Warriors.

I love DYNASTIES and the science of success...

It’s a marvel to me to see a group of people sustain greatness and play a sport at the highest level, winning multiple years in a row. I’m captivated by the dedication, the commitment, and the process of what it takes to perform at the highest level and BEcome a champion…

…and do it repeatedly.

In order to create a dynasty (whether in sports or your own life), you have to have three things...

First, you have to have championship level talent.

That’s you. You’ve got to have the heart, mindset, and skill of a champion. I only work with those that want to win at the highest level in their personal life, career, business, health, relationships, etc.

Second, you have to have a championship level team.

Lone wolves don't win championships.

You might put up points, win games, and even be considered great... but you need to surround yourself with a championship level team to help you reach your highest level of success.

I believe you can “have it all” and create an absolutely amazing life for yourself and those you love. But you can’t do it by yourself.

Third, you have to have a championship level coach. 

You need a Jackson to your Jordan. A Belichick to your Brady. A Kerr to your Curry.

Whether that's me or another coach. You need a coach in your corner to help you see what you can't see yourself and to place a demand on the greatness that's already inside you.

The truth is, you can have the talent and the team but without a CHAMPIONSHIP level coach, you will fall short of maximizing your championship potential. (Sorry LeBron)

So what makes me a championship level coach?

I’m glad you asked!

For the last 20 years I’ve devoured everything I could on personal development, psychology, leadership, etc. I’ve consumed books and audio programs from the top coaches, entrepreneurs, and business leaders from around the world. I've spent roughly $100,000 on my own personal growth and coaching over the last decade.

I have completed 3 coach training programs, 2 of which are with the most successful (and highest paid) life coaches in the US and the UK. I don’t say any of this to impress you but to impress upon you that I take my myself and my career as a personal coach very seriously.

I'm a student of the game and I never stop learning.

But there’s something more valuable than all the information I’ve consumed, training I’ve received, and the money I've spent…

What’s most valuable is the time I’ve taken and I continually take to do the deep “inner work” on myself. My most important client is me. I believe for me to be at the top of my game as a coach, I have to be at the top of my game in my own life.

There’s no substitute for doing the work.

It’s one thing to know what to do, it’s another thing to just do it.

That’s what coaching is all about. Coaching in the purest sense is helping you take action and DO THE WORK necessary to create the results you want in your life.

It's my purpose and passion to see my clients live and create the life of their dreams while living from their highest self. To not only experience success but to be truly fulfilled while experiencing it. 

I absolutely believe in coaching.

Through the years, I’ve seen the transformative effects it has had on my clients, other coaches’ clients, as well as experiencing it myself.

There's truly nothing like it.

Here's some other things you might like to know about me:

  • I’m a little bit of Jesus, Tony Robbins, and Joe Rogan wrapped into one.
  • I love my neighbor as myself and I love myself a whole lot.
  • I love my enemies so as far as I'm concerned I don't have any enemies
  • I'm known to use colorful adjectives.
  • I tell the truth… even when it isn’t popular.
  • I’m 36 going on 180.
  • As far as I’m concerned, Michael Jordan is the 4th member of the Trinity.
  • I believe most problems are a love problem.
  • I love to cook for my family and friends.
  • I'm a bit of an introvert.
  • I’m willing to try just about anything at least once.
  • I’m a recovering perfectionist.
  • I choose bourbon over beer or wine.
  • I don’t like dogs or cats… except for my dog Olive.
  • I have expensive taste and enjoy the finer things in life.
  • I'm a follower of Jesus but am open to and love people of all faiths, religious backgrounds, or those that have none.
  • I’m the third Richard in my family, my son is the fourth.
  • I’m an easy sell.
  • My #1 goal is to be the highest paid life coach in America and be considered the BEST IN THE WORLD at what I do.
  • If I could have a dinner with any 10 people (dead or alive), I would go for: Jesus,  Michael Jordan, Steve Jobs, Dr. Dre, Phil Jackson, Tony Robbins, John Mayer, Tom Brady, Arnold Schwarzenegger, and my deceased brother Russell.
  • I quit college within my first two months to start my first business. I never went back.
  • I never forget a face.
  • I am a personal development junkie.
  • I believe politics is nothing more than professional wrestling.
  • I have the coolest job in the world.

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